Not only did DSK Bank establish itself as a preferred partner in banking but different surveys over the years have shown that the Bank remains the leader in trust, as well and the most recognized bank in Bulgaria. In 2013 DSK Bank was recognized as The Favourite Brand for 2012-2013 of Bulgarian Users in the Financial Institutions Category in the fifth edition of the Favourite Brands user rating, organized by the Bulgarian Business Lady magazine. It also received Bank Brand of the Year prize in the Bank of the Year 2012 competition, organized by Bank of the Year Association.
Servicing over three million customers, DSK Bank practically reaches every Bulgarian family. Disposing of the largest branch network in Bulgaria, the bank has an incomparable service-provision infrastructure, it is well acquainted with the local potential  and offers high level of servicing through individual approach and full range of bank products and services tailor made to the needs of all customer segments, SME included.
Against the backdrop of a dynamically changing European landscape, corporate banking and the business for SME and micro enterprises gained a strategic segment status. In this sense, one of the Bank’s achievements in recent years was the establishment of a specialized EU funds unit – DSK Bul-Project, which proved to be a leading partner in the process of utilization of European structure and cohesion funds, offering municipalities and companies tailor-made products and services.