Part of the Inditex Group: Zara, Massimo Dutti, Pull and Bear, Bershka, Stradivarius, Oysho, Zara Home and Uterqüe - with a total of 4,278 shops in 73 countries.
Massimo Dutti was founded in 1985 and was taken over by Inditex in 1991. Today the company has over 512 shops in 47 countries.
The chain was originally set up to commercialise menswear but in 1992 a new team was created to launch a complete collection of womenswear ranging from casual styles to the urban, sophisticated look. Massimo Dutti has since grown into a major group, expanding on both national and international levels and currently employing over 4,000 workers.
From September 2006, Massimo Dutti has designed and commercialised the following lines over its three different sections:
1. Womenswear: Women, Accessories, Soft, Fragrances, Eyewear
2. Menswear: Men, Accessories, Soft, Personal Tailoring, Fragrances, Eyewear
The Massimo Dutti woman: Target: women of 25-45 years old, urban lifestyle, UM/U socio-economic class, UM cultural interests
The cornerstone of Massimo Dutti womenswear is the urban, practical, elegant and up-to-date woman who is proud of her brand name without being a slave to fashion trends. With each successive collection, Massimo Dutti Woman seeks a style that is at once personal and adapted to lines seen on international fashion shows.
The Massimo Dutti man: Target: Men of 25-50 years old (with Personal Tailoring targeting men of up to 60 years old), urban lifestyle, UM/U socio-economic class, UM cultural interests and sporting activities centred on horse riding, sailing and golf
Massimo Dutti menswear has had a well-defined image from its outset, developing from shirt manufacture into Formalwear, Formal/Casual and Casual collections with their hallmark of exclusive dedication, high-quality materials and combinations of textures and styles.
