Grand Mall is the largest shopping centre in Varna, created in accordance with the highest international standards. The mall has a total build-up area of more than 150 000 m2, retail space exceeding 50 000 m2, and approximately 1,700 parking spaces being split into two levels underground and five above-ground deck levels internally connected for customer convenience. The Grand Mall will have a CARREFOUR anchor store on the lower levels which is to be the city's largest hypermarket. Above ground the shopping centre will have three levels, two of which will be for retail and the top floor will be a food court and entertainment area, as well as several highrise office towers overlooking the nearby area.

Grand Mall will attract Varna residents with middle and middle-plus incomes and a modern lifestyle to shop, entertain and meet. The main retail merchandise categories are fashion and accessories, shoes, sport & leisure, health & beauty, children's goods, home decor, gifts and electronics, while the entertainment section will offer its visitors a cinema multiplex, bookstore, restaurants and cafes, children's area, food court and other facilities.

The mall will be managed by Colliers International Property Management which will ensure a pleasant experience for the Grand Mall's visitors as well as a smooth business operation for all retailers.